La Brea Tar Pits Incubator
+ Architect Competition

A daylong “ideas incubator” of scientists, educators, artists, designers and museum professionals, who were brought together to kick-start discussions about the future of La Brea Tar Pits, ultimately leading to its future redesign. Campaign elements include wayfinding signage, tote bags, name badges, brochure, video graphics/animation, digital design, and a series of posters.

Creative Director: Brian Bergeron
Asst. Creative Director: Lindi Koprivnikar
Photographer: Gina Cholick

Creative/Art Direction • Event Production